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SEAL
SEAL PG 1
SEAL is an individual locker service designed for beach visitors to unlock their best beach experiences.
According to research, 70% of beach visitors feel limited in their activities due to their belongings. They also disregard using existing lockers because
of their inconvenience.
Seal page 2
Research was conducted to correctly identify the problem and all related factors.
Methods such as field research, market research and user interviews proved that there is a large demand for individual beach lockers.
Inventory building and behavioural mapping during the user interviews ensured that the project would consider all of the users needs in terms of space and abilities.
SEAL PG 3
Sketching was a crucial method of ideation.
From thumbnail drawings to highly advanced renderings, many visual models were created to explore forms and the ways in which the users would interact with the product.
SEAL PG 4
Focus groups allowed for feedback on design ideas and experience designing.
Ten members of the intended audience were invited to a focus group session in London. The session was a huge success, three concepts were presented and the audience shared their opinions about the product, service and overall experience.
Key insight from the experience was that the audience wanted maximum privacy of belonging, they did not want to interact with staff and they wanted a friendly design that could also be used as back support.
SEAL PG 5
SEAL PG 6
Creating a User Experience.
With all the feedback received, I began developing the user experience while still finalizing the product.
Doing so allowed me to focus on the user journey, ensuring that the service is outstanding from beginning to end.
The image on the left is the
final user journey.
An application allows users to manage the service and their experience.
After heavy consideration and lots of feedback from the intended users, an application was the chosen way to interact with the product.
To view how the application was researched, built and tested click here.
SEAL PG 7
The project became inspired by the "Ocean Plastics" crisis
While its goal is to allow peace of mind for beach visitors, SEAL also incorporates an eco friendly design as it will be made using ocean plastics and similar debris. This design element was implemented in response to the urgent matter of plastic pollution.
The board on the left was created
to identify the product's
Colour, Material and Finish.
Guaranteeing Sustainability.
Further steps were taken to guarantee that the service would be sustainable and imply positive impacts to its environment.
Seal lockers would utilize solar energy to run all of their operations.
Seal lockers would provide jobs for locals with low educational qualifications.
Seal Lockers would be manufactured using ocean plastics from local beaches, reducing transportation costs.
fast forward to
the next project🏃♂️
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