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IC PG 1
"Stand out and let everyone know you're going against the grain wherever you are."
Aimed at young adults, this exclusive promotional pack provides a reusable and iconic party high ball and
tumbler drinking vessel.
*The project was created for the
2019 Starpack competition.
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INSTANT CELEBRATIONS
The project was inspired by Ciroc's daring product promotions and its youth orientated approach.
The "Ultra Premium" vodka brand is bold and unique in its marketing techniques. Rather than following its competitors, the company has aimed itself towards a young and more wealthy crowd.
Lately, it has been attracting them with collaborations from the music industry.
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Countless sketches of all fidelities were created.
Due to the design goal, sketching was a great tool because it allowed for the exploration of creative packaging ideas that incorporate unique
forms as well as functions.
Members of the target audience were invited to test prototype models.
Feedback sessions provided ideal insight on current design issues and preferences from the target audience.
IC PG 5
Designed to be collected and reused.
"Instant Celebrations" is manufactured entirely from a single, FDA approved and Cradle to Cradle certified plastic.
The material has a long life span, outstanding strength, great visual appearance and dishwashing capabilities.
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Once the design proved itself successful an appearance and functioning model was created.
The final model was created to professionally communicate the work in three dimensional form.
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fast forward to
the next project🏃♂️
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